How To Add Facebook or Meta Pixel to Your Website

November 3, 2024

How to Install Meta Pixel on Your Website

In this article, we'll cover how to set up and install a Meta Pixel on your website.  Note: Please follow these instructions, as we need the script not the ID!


If you already created a Meta Pixel and want to find your pixel base code, skip to step 14. Follow the instructions to Manually add the pixel code to website.

 

How to retrieve Meta/Facebook Pixel script for us to install on your website.

Facebook Ads Manager menu: options include Ads Manager, Audiences, Ads Reporting, Ad account settings, and Events Manager.

1. Visit https://business.facebook.com

2. On the left hand menu, click Events Manager


Please ensure you are in the correct account with which you wish to advertise. Otherwise, if you attempt to start an ad under a different account (personal), Meta will not see the pixel!



Data Sources menu: Connect Data, Overview, Data Sources, Custom Conversions, Partner Integrations.

3. First Time Setting Up Pixel Click (+) Connect Data


Dialog box to connect a new data source: Web, App, Offline, CRM, and Messaging options.

3. In the pop-up menu,  Click Web


Dialog box to connect data; prompts to select or create a dataset. Has

4. You may be prompted to connect a data set. You can create a new data set or select an existing dataset from your business. Click Next


Screenshot of a website setup, showing options to connect website to Meta Pixel.

5. Click Connect Manually

6. Click Meta Pixel only

7. Click Next


Dialog box about Meta Pixel instructions, with a

8. Click See Instructions


Instructions to install base code for website pixel; shows base code snippet.

9. Click Copy Code

10. Click Finish (bottom right typically)


Screenshot showing two options for sending website events. The lower one, highlighted by a red arrow, says

11. Stop here and open up your email

12. Type in Subject Line: <Your Business Name> Meta Pixel Install

13. Insert webdev@8bitcreative.com as the recipient. 

14. Paste the Code (Right Click, Paste) CMD+V into the body of the email. 

15. Send the email


If you lose it, you can go back through the directions click your data set and click 'Setup Meta Pixel'.



Final Steps; We will install the code and notify you via comment system.

  • Detailers Roadmap Team will perform the installation and will notify you when the installation is complete. This will take 1 business day to complete. 
  • Your data will typically be detected within 24 hours from installation. It will usually not be instantaneously.

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