How to Choose the Right Auto Detailing Business Name

Jan 17, 2023

A business name is one of the basics before even launching your marketing campaign and being open for business. It’s the foundation of your idea, and it will be the name that represents your name in the business world. Around 88% of all customers would choose a brand if its name is authentic and somehow original. That’s why it’s extremely important that you take your time picking the most suitable name.


To help you find your business identity and stand out from the competition, here are some tips for choosing a name for your car detailing service.


Think About Your Targeted Client Base

If you want to be a successful business owner, you have to be able to always think like one of your customers. Their opinion is your strength. So start by asking these questions:

  • How to pick a name that can instantly tell what you’re selling
  • How does your business stand out from the rest

Keep it Simple and Short

Though there’s a lot to consider, naming your business with a sentence instead of a few catchy words can be an instant deal breaker. First of all, imagine your customers trying to find your location; they would forget the name before they complete typing in the Google Location service. 

Moreover, you’ll have great expenses when it comes to printing promotional materials, such as hats and T-Shirts. And just consider how awful it would look on a business card or professional email address!



Choose an Easy-to-Remember Business Name


Easy-to-Remember Business Name

Though there’s a lot to consider, naming your business with a sentence instead of a few catchy words can be an instant deal breaker. First of all, imagine your customers trying to find your location; they would forget the name before they complete typing in the Google Location service. 

Moreover, you’ll have great expenses when it comes to printing promotional materials, such as hats and T-Shirts. And just consider how awful it would look on a business card or professional email address!


Choose an Easy-to-Remember Business Name

A simple and catchy business name should also be easy to read, remember and pronounce. You should avoid overly complicated phrases or difficult words from other languages. You want your customers to recognize your brand instantly, and that won’t happen if they don’t even remember it in the first place.



Add Words Related to Your Service

While we’re on the topic of unforgettable business names, consider adding keywords like “detailing” or “ceramic coating.” People might remember your catchy name, but can they also recall what your business does? Your name should give them a clue what you can do for them.



Hold on to Your Brand Identity

If you already have a successful brand working for years now, but you want a fresh look - this is called re-branding and is usually done on your logo, or by including some small changes in your brand’s name. 


But if you’re launching your business, consider all future possibilities on the market and within your industry’s domain. The more expandable the name - the more services you’ll be able to incorporate further. 


Be Aware of the Online Marketing Opportunities

SEO (search engine optimization) and organic search should be one of your priorities when choosing a business name. If you include an authentic word that’s common to your industry’s background, you’ll increase your chances of being found by potential clients online. Also, consider checking the domain options for a business name you have in mind to check if it’s available. 


Assistance When Choosing a Business Name For Your Car Detailing

At Detailers Roadmap, we assist your business from idea to realization. We also offer re-branding services and SEO optimization of your existing webpage, granting a fresh look to your already recognizable brand. 


If you can’t come up with a catchy slogan or hesitate about choosing the right business name for your car detailing services - we’ve got you covered. 


Contact our team and get the ultimate support in every field of your business.

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