Post-Launch Best Practices

• You can add a pop-up for when someone goes to the website! An example would be a photo of you/the team with the message: “We are Bill’s Auto Spa, and it's our mission to provide your vehicle enhancement services to the highest level.” You can make it as personal as you want. Just comment exactly what you would like this pop-up to say, along with the photo you want to be showcased! We have tested these pop-ups and have seen great results in helping with conversion!
• A blog page! You can add a blog page if you or an employee want to blog weekly on the website. We give you full access to go there whenever you want to blog. It costs nothing, as we can add this page using your hours. If you want to add this, just comment on the website that you would like a blog page, and we will add it!
• Business updates throughout the year Examples: Updates to your detailing packages, refresh photos that better show off your team performing services, videos showing off the process of a specific service, integration a new CRM

What can I do to help utilize my website as a tool?

• Google Reviews & Responses
• Google increased the authority of Google Reviews and the responsiveness of your business! Ask for a review of any service that you perform. Also, respond to every Google Review you get, good or bad. Google is starting to look more at business responsiveness on Google business profiles. Make it EASY for your customers to leave a review. Provide customers with a direct link to leave a review. Let your customers know that their feedback and opinions matter and can greatly impact your business.
• Google Business Updates
• This is something else Google looks at. We recommend doing this 3-5 times a week at the least, even if it's just a couple of paragraphs with some photos. This can increase traffic to your Google Business page and website over time. https://www.detailersroadmap.com/using-chatgpt-to-dominate-your-google-business-updates
• Optimize your Google Business Profile
• Go through and see if there is anything else you can add or fill out. An easy example is your social media may not be connected. Anything that is on there that you have info to fill out, do it! Google will always favor Google Business pages that are filled out fully. https://www.detailersroadmap.com/tips-to-optimize-your-google-my-business-profile
• Update All Social media & make posts with a website link
• Creating multiple weekly Facebook and Instagram posts with a link to the website can be beneficial in the long term. Only get 1 or 2 likes? DOESN'T MATTER! It shows the business being active. People use social media as a ‘are they in business and active check?’
• CRM (Customer Relationship Management) Tools
• All Detailers Roadmap websitescan integrate with your CRM, make sure you do so if you haven’t already! A CRM tool can take deposits, schedule appointments, chase Google reviews, automate follow-ups and reminders, allow you to sell digital gift cards, etc. We can integrate with any CRM, but we would recommend any of the following: Urable, Detail Bookie, OrbisX, Fieldd, and Tint Wiz (best suited for film/tint shops).
• Ongoing SEO
• This is always the best answer. It costs money, but it is the best thing you can do for your long-term business. Organic clients are your next best customers behind referrals. If you want to schedule an appointment to discuss SEO, we will be happy to review options and see if you are a fit. With this service, we also take care of Google business posts, blog posts, etc! You can book that here: https://calendly.com/8bitcreative/seo-audit-review
• Create a Referral System
• Incentivize customers to refer more business to you. There are several apps on the web as well that make this process easy. Examples: Referral Factory / Refersion or your CRM.

What can I do to help drive business when I am slow or have a cancellation?

• Everything that is listed above! Always make time to work on your business, but if you have extra free time, utilize it!
• Follow up with previous customers! The easiest customer is a customer who has already had a great experience with your business.  Staying top of mind is key! 
• Use a CRM or automated email platform to develop email marketing campaigns to help your business during slow times. Examples: Lead magnet, lead nurture, seasonal specific, evergreen, etc. 
• Create partnerships with local businesses: dealerships, car repair shops, companies with fleet vehicles
• Refine business processes and determine ways to make things more efficient and cost-effective
• Drive traffic with ads! 
• This is the most expensive way to drive traffic, but it is instant and the best short-term solution when needed.  Reach out to us at support@8bitcreative.com for some recommendations if you aren't sure where to start!