Post-Launch Best Practices

July 7, 2025

Boost Your Website Traffic and Make It Work for You.

A step-by-step guide for busy shop owners who want more leads, more time, and less stress.

A laptop computer is open to a page that says `` your website is launched ... now what ? ''

1. 🖼️ Add a Friendly Welcome Pop-Up

📸 Show a picture of you or your team with a short welcome message.


Why It Works:


Real photos + real words = real trust. Visitors who see a friendly face are more likely to stick around and book. It humanizes your brand and turns browsers into buyers.



👉 Steps:

  • Choose a high-quality photo (smiling, professional)

  • Write a short message (mission, greeting, or what sets you apart)

  • Send it to us — we’ll install it using your included hours

2. ✍️ Add a Blog Page for Unique Content (SEO)

📚 Share tips, updates, or stories about your services.


Why It Works:

Google loves fresh content. Blogs help you show up in search results while positioning you as a local expert. They also keep people engaged on your site longer.


👉 Steps:

  • Ask us to activate a blog page

  • Write once a week or month (300–500 words is great)

  • Share customer stories, tips, FAQs, or seasonal care guides

3. 📸 Keep Your Website Updated

Update your services, team photos, or add new offerings.


Why It Works:

 A fresh website shows customers and Google that you’re active and reliable. The more up-to-date your site, the more trustworthy it feels.


👉 Steps:

  • Send us any service changes, photos, or new offers

  • Refresh team bios and pictures yearly

  • Add any new certifications or tools

4. 💰 Run Google Ads

Get your business to the top of search results immediately.


Why It Works:


Google Ads target people already searching for what you offer. That means you’re not interrupting — you’re showing up
exactly when they need you.


👉 Steps:

  • Use specific keywords (“ceramic coating Austin”)

  • Set a realistic daily budget

  • Create a focused landing page for leads

📧 Need help?  Email support@8bitcreative.com

5. 📲 Run META Ads (Facebook/Instagram)

Use visuals to target and retarget local customers.


Why It Works:


These platforms are great for showing off your work and reminding people who’ve already visited your site to come back and book.


👉 Steps:

  • Use video or before/after images

  • Add a strong CTA (“Book Now”)

  • Use location + interest targeting (car lovers, homeowners, etc.)

  • Add a tracking pixel to your site for better retargeting


6. ⭐ Get & Respond to Google Reviews

Ask for reviews and reply to all of them — good or bad.


Why It Works:


Google rewards businesses that engage. Reviews help boost your local rankings and provide social proof to new customers. Replies show you’re present and care. Google Business reviews are large SEO signals.


👉 Steps:

  • Send a direct review link to each customer

  • Thank people for good reviews

Stay professional when responding to negative ones

7. 📣 Post on Google Business 3–5x a Week

Treat your Google Business page like a mini social media feed.


Why It Works:


Frequent posts tell Google you’re alive and active. This boosts your visibility in local searches and gives potential clients a peek into your shop’s work.


👉 Steps:

  • Post photos + 1–2 sentences about a recent job

  • Highlight services or seasonal specials

Share tips or links to your blog

8. 🔧 Fully Optimize Your Google Business Profile

Make sure every section is filled out and up-to-date.


Why It Works:

Google ranks complete profiles higher. A well-filled profile also builds customer trust and makes booking or calling you easier.


👉 Steps:

  • Double-check hours, phone, and address

  • Link your social media

Fill in services, business description, and photos

9. 📲 Update your Social Media with Website Links

Stay active on Facebook and Instagram, linking back to your site.


Why It Works:


Even with just a few likes, it shows your business is alive. Potential clients often check social media before calling — don’t look like a ghost town.


👉 Steps:

  • Update all of your social media bios to make sure your website URL is there

  • Post 2–3 times a week

  • Use photos of your work, team, or tools

Add your website in the caption or bio

10. 🤖 Use a CRM Tool (Customer Relationship Management)

Automate follow-ups, bookings, reminders, and reviews.


Why It Works:


CRMs save you hours of time and can boost revenue by keeping your shop top-of-mind. They also make you look sharp and professional.


👉 What a CRM Can Do:

  • Book appointments and take deposits

  • Send texts/emails for reminders and reviews

  • Offer gift cards or run loyalty programs

🔧 Recommended CRMs: Urable, Detail Bookie, OrbisX, Fieldd, Tint Wiz



11. 🌱 Invest in Ongoing SEO

Search Engine Optimization helps people find you without ads.


Why It Works:


SEO is a long-term investment that brings steady, organic traffic. These are people actively searching for your services — and they’re ready to book.


👉 What We Do:

  • Write blog posts and Google updates

  • Adjust on-content to shift with Google’s updates

  • Backlink and creation links to your website

  • Optimize your site for search

  • Bring you better, high-converting leads

📅Book your SEO audit


12. 🤝 Create a Referral Program

Encourage your happy customers to bring you new ones.


Why It Works:


Word-of-mouth is still king. Referrals are high-trust leads who are more likely to buy — fast.


👉 Steps:

  • Offer a simple reward (discount, upgrade, etc.)

  • Use apps like Referral Factory or Refersion

  • Set it up in your CRM for automation


13. 🕒 Fill Gaps When It’s Slow

Turn downtime into growth time.


Why It Works:


The best time to build your business is when things are quiet. You can stay top-of-mind, reconnect with past clients, and attract new ones without feeling rushed.


👉 What to Do:

  • Follow up with previous customers

  • Launch a short email campaign

  • Partner with local mechanics or businesses

  • Run ads (see below)

  • Post more on socials and Google

  • Review your CRM automations

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