Top 10 Tips for Ceramic Coating Website Design

Unless you have one, your business will continue to miss out on the benefits of having a ceramic coating website. You’ll exclude yourself from tapping into potential customers that often come through search engines, Google Maps, email marketing, video channels, blogs, and social media platforms.

Without a functional website, you can’t take advantage of car detailing lead generation activities on the channels mentioned above round the clock.

Whether you want to outsource your ceramic coating website design or do it yourself, the practical tips shared in this post will put you on the right track. Even if you want to update or redesign an existing website, these small business website design tips will help you avoid costly mistakes that most local business owners make without being aware.

Interestingly, most business and marketing mistakes often have consequences you may not want to experience.

Why You Need Ceramic Coating Website

• It is important for Google Maps to ranking
• You can start generating local search traffic, leads, and clients
• It will showcase your products and services
• Brand differentiation – what makes you different?
• You can measure the outcome of your marketing activities
• Start getting leads and clients beyond your physical location
• It is a marketing tool that works round the clock

Tip #1: Choose Your Domain Name

Without needing guidance from any Wisconsin website design expert, you should choose the domain name first. A domain name is a digital address that potential ceramic coating clients can use to locate your website on the world wide web. Because many people are offering the same services in your operating locations, choosing a unique domain name will help to differentiate your business.

Examples of domain names include the following:

• www.8bitcreative.com
• www.detailersroadmap.com
• www.facebook.com

As you can see from the above examples, the domain may contain a combination of letters and numbers. Another thing worth noting is the variation in domain extensions. General domain extensions include .com, .net, .org, .agency, .online, .io, .web and many others. 

But if you need country-specific domain extension, think of examples like .co.UK, (for UK businesses), .ca (for Canadian businesses) .us (for US businesses).

Take your registered business name into account, add service description keywords, and choose any suitable domain extension.

Tip #2: Decide On The Website Hosting Plan

While a domain name is like a registered business name or physical address, website hosting space is the physical (or digital) land where you can build an office or store. Because you are not an expert on small business website design best practices, deciding on the best hosting plan might not be that easy. Hence, you’ll always find overwhelming options if you go on your own to search for the best website hosting services. Most times, you’ll have just about two options.

Option #1: Monthly website hosting plan – Some companies provide 

hosting and only hosting services. Your professional website designer can help you choose the best suitable option for your current needs. For this option, you have to pay every month.

Option #2: Annual website hosting – You can also choose the annual payment plan if you are buying the website hosting space. Consequently, you’ll be responsible for paying annual fees.

Option #3: Website design agency-provided plan – Depending on your negotiated terms, the same company providing website design services may bundle the hosting. By going with this option, you are either paying monthly or annually. The benefit is that your website designer will provide some support and other relevant services.

Tip #3: Plan Your Website Pages And Content

Besides ceramic coating, how many unique services does your detailing business offer? 

Here is the most important question that will help you determine the number of pages your website will include. For every unique type of service, you need a separate full detailed description of such a service. Simply by clarifying the uniqueness of your services, a professional website designer will help you plan the page layout and description content.

Except for the core service description pages, you need to include relevant pages like those below.

1. Home page
2. About us page
3. Contact page
4. Privacy policy
5. Terms and conditions

These are the main static pages that don’t change from time to time. If you want to take advantage of SEO (search engine optimization) driven local content marketing, you have to consider the content strategy and website layout.

Tip #4: Outsourcing Website Design vs. Do It Yourself

You have to make another important decision – should you outsource the website design or do the work yourself? If you are technically savvy, there are some modern and easy-to-use website-building tools you can deploy to kickstart your online presence. Depending on where you look, finding paid and free website builders is always possible online. However, you also have to decide whether you have the time to learn how to use these tools to get a functional, detailing lead generation website online.

On the other hand, hiring a professional ceramic coating website designer has benefits. Whether you have your domain and hosting ready or not, the benefits of hiring a professional website design agency you may experience include the following.

• Technical Knowledge And Experience
• Experienced professionals will save you time
• Avoid costly mistakes you may regret in the future
• Get advice for an effective car detailing marketing strategy
• You may need help in planning your website content
• They know the best tools to integrate within your website
• Some website design agencies can charge a low monthly fee
• You’ll have stand-by support professionals

Tip #5: Conduct Keyword Research

Keyword research is the process of researching, analyzing, and selecting the best keywords you can use to create attractive website pages and content for your target customers. 

Unlike what your competitors normally do, keyword research will take your ceramic coating lead generation content strategy beyond guesswork. Instead of guessing what your potential customers want, professionally researched search queries will help you attract ready-paying clients when they need your services.

From the home page to other relevant pages on your detailing website, you need carefully-researched keywords to attract people in need or actively search for ceramic coating services within your preferred operating locations.

To understand what I mean, here are some keyword examples.

• Ceramic coating services
• Ceramic coating companies
• Cost of ceramic coating services
• Ceramic coating before and after
• Ceramic coating products
• Benefits of ceramic coating

If you have the knowledge and experience, you can use tools like Ahrefs, SEMRush, KeywordChef, and SE Ranking to find the best search queries for your website’s service description pages. Assuming you want to leverage blogging to boost your local SEO strategy, keyword research is not something you should ignore.

Tip #6: Include A Blog In Your Ceramic Coating Website

The more informational pages you have, the higher the number of keywords that can bring potential customers to your ceramic coating website. While it is easy to start with static service description pages, having a dynamic content management system for the constant publishing of blog posts will benefit your business. Technically, people who have traffic-generating blogs integrated into their standard website often have a great advantage over business owners that ignore it.

Tip #7: Create SEO Optimized Blog Posts

Blog content creation is when you’ll start using the keywords you selected in the previous step. But if you ignored keyword research for your service description and blog content creation, the words you use will be largely dependent on guesswork. Contrary to this blind approach, professional keyword research will help you or your website designer create content around products, services, or information that potential customers are actively searching for.

Unknown to most small business owners, some keywords have zero search volume, while others have 100, 500, or 1000+ searches per month. This number represents how many times each keyword is being searched per month. If nobody is searching for the topics around your blog posts, you won’t get traffic.

And that means the ROI on your ceramic coating website design will be poor or below average. If you don’t have time to write the blog posts, hire a professional writer or talk to your website design agency.

Tip #8: Add Social Proof

Social proof is the evidence or reassurance people look for in a social circle when they want to make certain decisions. It is based on the psychological principle of normative social influence, popularized in the 1984 book, Influence by Robert Cialdini. When some potential car detailing clients are comparing service providers, they look for social proof. Most of these people are interested in finding out if there is social proof of your car detailing expertise beyond the sweet copywriting on your website.

Looking at some social proof statistics, you’ll understand how and why this scientifically proven concept improves conversion rates in different marketing contexts. If this is something you have not thought about, don’t ignore adding social proof to your ceramic website design.

Types of social proof for website conversion improvement

• Before and after service pictures
• Full detailed customer case studies
• Written and video testimonials
• Online customer reviews and star rating
• Expert or professional endorsement
• Business credentials and certifications

Tip #9: Use Visible Calls To Action

Writing the best sales copy for your website or landing page is not enough. You have to inform your website visitors about the next action after viewing every service description. Even your SEO-optimized blog posts should have a form of a call to action. Until you see some call to action (CTA) A/B testing case studies, you may not understand the difference that such a seemingly minor website design and copywriting practice can make. 

Because website design involves multiple skills, you have to hire a professional or agency with the team or expertise to give you the highest value for your money. In this case, merely having a website is not even enough.

Tip #10: Integrate Performance Tracking Tools

One key benefit of online marketing over traditional offline marketing is measurability. Beyond mere visibility, you can easily measure the outcome of your online marketing activities. 

Depending on the tools integrated within your website, you can always use the data and insights derived from your online marketing activities to make progressive improvements. But then you need to have the website first. Whether you are starting with search advertising, organic search engine optimization (SEO), email marketing, video platforms, or social media marketing, you need a website to attract potential clients from these channels.

The main point here is that the integration of performance tracking tools should be part of your website design project from the beginning. Some of the best tools for website performance tracking include Google Analytics, Google Search Console, CallRail, and Simple Analytics.

Regardless of the channel you choose for promoting your ceramic coating website; performance tracking tool integration can help you measure results like –

1. Target keyword ranking
2. Website traffic volume
3. Inbound phone calls
4. Quality inbound leads
5. Booked appointments
6. Contact form submissions
7. Online generated revenue

Final Thoughts

Without taking the tips discussed here into account, it is still possible to successfully build and launch your website. However, your website’s potential for generating targeted traffic, quality leads, and paying clients will be limited. Don’t just treat your website as a static brochure that displays what you do and nothing else. If you can use it well, your website should contribute to your overall marketing goals.

Putting some of these tips to work will position your business for a constant inflow of potential customers in need of ceramic coating and car detailing services. When creating your website copy and blog content, remember to use the most relevant keywords your potential customers use when searching for the services you offer within specified locations.

Finally, don’t forget to integrate performance tracking tools. With these tools, you can use the data and insights derived from your online marketing activities to make constant improvements.