Video Marketing Types Car Detailing Businesses Can Benefit From

Jan 31, 2023

In today’s digital-first world, it’s practically impossible to surf the net without stumbling across a video. Whether it’s a how-to video or a promotional video, video content is available in different types. It’s no wonder that, for example, Facebook users watch close to 100 million hours of video content a day.


Video content is not only for influencers; businesses that create videos for promotional purposes can reach a wider audience faster than an e-mail can. In fact, businesses that use this marketing method engage more traffic and, ultimately, more sales.


But there are several video marketing types. Continue reading below to learn which one best suits your business. 


Brand Films

Brand films are the most common video marketing type used to elevate brand awareness. These types of videos typically deliver basic information about a business’s line of work. In addition, brand films engage viewers to consider the brand while explaining why they should do so.


Product Videos

Product videos introduce a potential buyer to a specific product. These videos answer questions such as:

  • What does the product look like? 
  • What are the benefits of the product? 
  • How does the product work?


How-To Videos


How-To Videos

Today, a “how to” topic is one of the most searched phrases online. People would rather watch a video explaining how something is done than read about it. 

You can use how-to videos to guide the viewers through the services your business offers or provide answers to common questions related to the use of your products. In essence, how-to videos are a great marketing tactic for building trust and credibility among customers.


Testimonials

Everyone loves reading a good testimonial, but is there a better way to go through them without having to read blocks of text? That is where video testimonials come in!


This is a great way to showcase the perks of a product or a service. For instance, you can ask one of your satisfied customers to sit through a short video testimonial explaining why they love your car detailing services. Then attach that to your website and let other potential clients see what other customers have to say.


FAQ Videos

Clients and potential customers are known to ask a lot of questions regarding a product or service. That’s good because it shows interest. An excellent way to address such questions is through FAQ videos. Instead of writing paragraphs answering questions, you can shoot a short video delivering answers to the most common questions in a natural, attractive way. 


360° Experience Videos

These types of videos can work wonders for businesses that welcome a lot of customers on-site, like car detailing shops. A 360° experience video showcases the entirety of the premises and allows viewers (and potential new clients) an insight into the equipment you use, the people that work there, and so on.

Detailers Roadmap: The Go-To Digital Marketing Agency for Car Detailers!

Looking to place your business on the map? Say no more! We at Detailers Roadmap know exactly how to spread your brand across the web and reach more clients. We use different video marketing types to showcase your shop in the best possible way. Plus, our website development services will help you implement videos on your website and give your brand the online representation it needs.


Book a demo with us, and don’t miss the chance to get your website up and running in only 14 days!

Share This Article

Share by: