Where the visitor came from (e.g., facebook, google, youtube)

How the visitor got here (e.g., cpc, email, social)

Name of the campaign (e.g., summer_sale, promo2025)

Ad group name (e.g., tint_ads, brake_ads)

Search term used (e.g., ceramic coating near me)

Where the ad appeared (e.g., search, display, youtube)