How To: Install Google Analytics (GA4) and Google Tag Manager

This article was originally posted on April 12, 2023 and updated on November 28th, 2023. Tag manager analytics frequently change, we update our instructions to reflect.

How to Install Google Analytics GA4 and Retrieve Your Measurement ID

If you are operating Google Ads or are working with a pay-per-click ads vendor, typically they want to see conversion tracking to understand the data of what ads are working. The video below explains how to start a GA4 account, or if you already have a GA4 account, how to get the measurement ID and send it to us.

Step 1: Start  Google Analytics and Google Tag Manager (watch video)

• Under Enhanced Measurement, we suggest selecting Form Interactions to ON.
• We highly suggest starting a Google Tag Manager account, and not using the Google Tag supplied by Google Ads.
• If you had a previous installation of Google Analytics, you need to comment on your site (2:15 in video) "Please remove all previous Google Analytic Script codes). If this is not done, your new GA4 Measurement will potentially not work.

Step 2: Setup Google Tag Manager Tracking

• Warning: This step is critical in allowing Google Tag Manager tracking inside your site. If you do not setup Google Tag Manager correctly, your tracking will not work. Detailers Roadmap can only install the code, it is the clients/pay-per-click managers responsibility to connect tracking on their side. Please follow these instructions on setting Google Tag Manager for Custom Event Triggers.

Step 3: - Email Script Code or G-# / GTM-# to Us

• Once tracking is setup, please email the provided G-# and GTM-# from Google Analytics and Google Tag Manager
• Subject: Your Website Name - Code Install to webdev@8bitcreative.com

Traditional Google Analytics (UA-#) is being phased out. The new GA4 measurement ID is all that you will need moving forward. It takes up to 24 hours to see measured traffic through the website. It is not instanaeous.