Troubleshooting Your Business with Michael D'Andrea

Jan 04, 2024

This is part of a two-part series for Michael D'Andrea. This will be released as Episode 34 of Cruise Control.

Troubleshooting Your Business with Barry Theal SB3 and Grant Menard

In our second Troubleshooting Your Business episode, we are joined by experts and business owners as we diagnose and provide action steps to solve common business problems. 


Our goal is to help you improve your business and share your progress in future episodes. On this episode, we have Grant Menard from Power Moves Consulting & Menard Detailing,Kevin Davis from the Cruise Control Podcast & Detailers Helper, and Michael D’Andrea of D’Andrea Detailing.

Michael D'Andrea D'Andrea Detailing Troubleshooting Your Business Podcast

Business Highlights for D'Andrea Auto Detailing

  • Years in Business: 3 
  • Team Size: 4-7 
  • Revenue: ~$45k a month 
  • Operating Costs: $2000 
  • Labor Costs: $16000 
  • Material Costs: $4000 
  • Fixed Costs: $1700 
  • Margin: 51% 
  • Demographic: 45K Population
  • Services Offered: Ceramic coating, exterior & interior detailing, paint correction and PPF

  • Website: Built by Detailers Roadmap
  • SEO: With Detailers Roadmap
  • PPC: Doing it himself
  • Social Media: posting every 1-2 days
  • Google Business: Posting every day
  • CRM Used: OrbisX

D'Andrea Auto Detailing Elmhurst IL Kevin Davis Grant Menard

Goals for 2024

  • $75K in monthly revenue with a 40% margin
  • Learn sales & leadership skills
  • Grow to a larger shop & second location

D'Andrea Auto Detailing Troubleshooting Your Business with Michael D'Andrea

Strengths and Challenges for D'Andrea Auto Detailing

STRENGTHS

  • People person
  • Close knit team
  • Learns quickly

CHALLENGES

  • Low close rate and no process for closing
  • Limited space for growth
  • Lack of leadership knowledge 

Michael started his business at the age of 21. With years of hard work and determination, he has built a thriving detailing company. At just 24 years old, he has already faced unique challenges and achieved impressive results.


Despite his age, Michael has managed to assemble a small, talented team. With the help of his mom, who specializes in interior details, they provide top-notch services to their clients. Their dedication and commitment have led to steady growth and a bustling summer season.


In terms of financials, D’Andrea Detailing is raking in $45,000 in revenue each month. With operating costs of $20,000, they have calculated a solid profit margin of 51%. Michael himself handles their SEO needs and takes charge of their PPC efforts. They maintain an active presence on social media by posting on Facebook every one to two days, and they prioritize daily updates on Google My Business.


Michael's expertise lies in ceramic coating, exterior and interior detailing, paint correction, and PPF. Furthermore, their friendly nature and ability to connect with people have contributed to their success. They believe in building genuine relationships with their clients, rather than just making a sale.

D'Andrea Auto Detailing Elmhurst IL Troubleshooting Your Business Podcast

Of course, every business faces challenges. Michael acknowledges that their close rate could be improved. They sometimes find themselves talking too much during sales calls, which can distract from the purpose of the conversation. Recognizing this obstacle, they are actively seeking ways to refine their sales process and become more efficient.


In terms of future goals, Michael aspires to reach a monthly revenue of $75,000. They understand that growth may be limited by their current space and availability in the area. However, they have plans to expand to a larger shop and potentially open a second location. Building their leadership skills and knowledge is also a priority.


This entrepreneur's journey is truly inspiring. From starting out by washing cars with his mom to running a successful detailing company, they have demonstrated resilience and adaptability. Today, they operate out of a dedicated shop that provides a comfortable and efficient workspace.


Watch the entire first part of their conversation below & tune back in in a few weeks for the follow-up to see where the panel’s advice has gotten Michael to.

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